They had been friends since high school and had previously founded Studio Cadet in 2012, a services company for websites and mobile applications.
Voodoo was founded in 2013 by Alexandre Yazdi and Laurent Ritter. The company has been criticised for cloning other games. By February 2022, their apps surpassed 6 billion installs. Voodoo's games, predominantly free-to-play ' hyper-casual games', have been collectively downloaded 5 billion times as of May 2021. The company was founded in 2013 by Alexandre Yazdi and Laurent Ritter. Voodoo SAS (also referred to as Voodoo.io) is a French video game developer and publisher based in Paris.